Igual WordPress Theme: Expert Help & Customization

About Igual WP Theme

Igual is a clean, minimal WordPress theme by ZozoThemes built for creative professionals and small businesses. It focuses on typography, whitespace, and a grid-based layout that keeps content front and centre. The theme ships with a drag-and-drop page builder, multiple homepage demos, and a responsive design that holds up well across devices.

Under the hood, Igual uses standard WordPress Customizer options, making it accessible for non-developers. It supports WooCommerce for basic shop setups, integrates with popular plugins, and includes portfolio and blog post formats out of the box. It suits studios, agencies, freelancers, and anyone who wants a polished online presence without paying for a custom build from scratch. That said, unlocking its full potential often requires someone who knows the theme well.

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ZozoThemes builds themes for a wide audience, which means Igual’s defaults are intentionally generic. Getting it to reflect a specific brand, industry, or workflow takes someone with real WordPress depth. Through Codeable, every developer in the network is vetted, rated, and accountable. You are not rolling the dice on a freelancer marketplace. You post your project, get matched with an Igual-experienced developer within 24 hours, and receive a fixed estimate before any work begins. No surprises, no lock-in.

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Pros

Clean minimal design that works well for portfolio and agency sites without heavy styling overrides
Ships with multiple pre-built demo layouts that can be imported in one click
WooCommerce compatible out of the box for basic product catalogue and shop setups
Uses the WordPress Customizer so non-developers can make basic changes without touching code
Responsive grid layout that handles content well on mobile without additional plugins

Cons

Limited advanced layout options without a premium page builder like Elementor or WPBakery installed separately
ZozoThemes support response times can be slow, especially on the free tier
Typography customization is restricted to a handful of Google Font options in the Customizer
Child theme is not included by default, so direct edits risk being overwritten on updates
Demo content import can leave behind placeholder images and dummy posts that need manual cleanup

Who is Igual for?

Creative Portfolio

Igual’s grid-based portfolio layout is well suited to showcasing visual work. Designers, illustrators, and architects can use the built-in portfolio post type to organise projects by category. An Igual developer can tighten the grid, add hover effects, and connect a contact form to turn visitors into enquiries without cluttering the minimal aesthetic the theme is built around.

Small Business Website

Service businesses needing a clean, credible web presence can use Igual’s homepage sections to cover what they do, who they serve, and how to get in touch. The layout handles testimonials, service blocks, and a blog section without feeling overloaded. A developer can wire up a booking plugin or CRM integration to make the site genuinely useful rather than just decorative.

Freelance Designer or Photographer

Solo creatives often need a fast, low-maintenance site that looks professional. Igual’s minimal design means there is less to maintain and fewer places for things to go wrong. A developer can set up a child theme, configure caching, and build a simple contact or booking flow so the freelancer can focus on client work rather than site upkeep.

Boutique eCommerce Store

Igual’s WooCommerce support makes it a workable base for small product catalogues. It handles single product pages and a basic shop layout cleanly. For stores needing custom product filters, variable product styling, or a checkout flow that matches the brand, a WooCommerce-experienced Igual developer can extend the theme without fighting its design conventions.

Digital Agency

Agencies presenting services, case studies, and team profiles need a theme that stays out of the way of the content. Igual’s structure supports that. With custom work on the header, navigation, and case study templates, it can hold up against premium agency themes. The key is having a developer who knows where Igual’s defaults stop and custom code needs to take over.

Customizing Igual

Igual gives you a solid starting point, but most serious projects need adjustments beyond what the Customizer offers. Changing font pairings, tightening spacing, adding custom sections, or building out a WooCommerce store to match a brand identity all require hands-on work in the theme files or via child theme development.

An Igual expert can help you modify layouts without breaking updates, add functionality through targeted plugins, and keep the codebase clean. Common customization requests include header redesigns, custom post type integration, and homepage section reordering. If you want changes that go beyond the built-in options, working with someone who has built with Igual before will save you hours of trial and error and avoid introducing bugs into your site.

Recommended plugins for Igual

Igual works well with a range of plugins that extend what the theme does natively. WooCommerce is the obvious addition for selling products. Contact Form 7 or WPForms handle lead capture. WPML adds multilingual support if you serve international audiences.

For performance, a caching plugin like WP Rocket paired with image optimisation is worth adding early. If SEO matters to your business, pairing Igual with Yoast or Rank Math gives you the metadata control you need. Check our WordPress performance service and SEO optimisation service if you need help configuring these properly on your Igual site.

Not sure which plugins to use? This WordPress plugins directory covers the most popular options with reviews and setup guides.

Igual common issues

Igual theme homepage not matching demo after import

This usually happens because the demo content import skipped required plugins or didn’t load the correct homepage template. Check that all required plugins listed in the theme documentation are active. Then go to Settings > Reading and confirm the correct page is set as the static front page. If the layout still looks off, the page builder content may not have imported correctly and the sections will need to be rebuilt manually or re-imported. Our bug fixing service can resolve this quickly.

Igual WooCommerce shop page layout broken

A broken WooCommerce layout on Igual is often caused by a plugin conflict, a missing stylesheet, or a theme update that wasn’t tested against the active WooCommerce version. Start by switching to a default WordPress theme temporarily to confirm WooCommerce itself is working. If it is, the issue is in Igual’s WooCommerce template files. Updating both the theme and WooCommerce to their latest versions, then clearing your cache, resolves this in most cases. If not, a developer can audit the template overrides.

Igual theme Customizer changes not saving

Customizer changes that don’t save are almost always a caching or permissions issue. First, clear your server-side cache and any caching plugin cache. If changes still won’t stick, check that your WordPress files directory is writable. Some security plugins also block Customizer save requests, so temporarily deactivating them helps isolate the cause. If the problem persists, it may be a conflict between Igual and a plugin modifying the Customizer output. A developer can trace the conflict and fix it cleanly.

Igual portfolio page not displaying correctly on mobile

Igual’s portfolio grid can break on mobile when custom CSS has been added without responsive breakpoints, or when images are not sized correctly for the grid columns. Check the theme’s mobile preview in the Customizer first. If the layout is collapsing or overlapping, inspect the portfolio section CSS and confirm the column count drops appropriately at smaller screen widths. Oversized images that aren’t being cropped to the correct aspect ratio are another common cause. Regenerating thumbnails via a plugin like Regenerate Thumbnails usually fixes image sizing issues fast.

Igual FAQ

Is Igual theme free or premium?

Igual is available as a free theme through the WordPress theme directory. ZozoThemes also offers a premium version with additional demo layouts, advanced Customizer options, and priority support. The free version is functional for basic sites, but most business use cases benefit from either the premium upgrade or custom development work to fill the gaps in features and flexibility.

Does Igual theme work with Elementor?

Igual is compatible with Elementor, and many users build their pages using Elementor’s drag-and-drop editor on top of the Igual framework. This gives you more layout control than the native Customizer alone. That said, mixing Elementor with a theme’s own page builder options can sometimes cause styling conflicts, so it is worth testing carefully or having a developer set up the integration from the start.

How do I install the Igual demo content?

To import Igual demo content, go to Appearance > Import Demo Data after installing the theme and its required plugins. Choose the demo layout you want and run the import. The process can take a few minutes. Make sure your hosting environment allows large file uploads and has a reasonable PHP execution time limit, as imports sometimes fail on lower-tier shared hosting with restrictive server settings.

Can I migrate my existing WordPress site to the Igual theme?

You can switch your existing WordPress site to the Igual theme, but it is not a simple theme swap if your current site uses a different page builder or custom templates. Your content will carry over, but layouts will need to be rebuilt in Igual’s structure. A WordPress migration specialist can handle the transition cleanly and make sure nothing breaks in the process.

Is Igual theme still being updated and supported?

ZozoThemes continues to release updates for Igual, though update frequency is not as high as larger theme shops. It is worth checking the theme’s changelog and the support forum on WordPress.org before committing to a new build. If you are concerned about long-term support, pairing Igual with a WordPress maintenance plan ensures someone is monitoring updates and catching compatibility issues before they affect your live site.

Hire an Igual WordPress Expert

Whether you need a quick layout fix, a full site build on Igual, or ongoing changes as your business grows, a vetted WordPress developer can handle it cleanly. Work is scoped upfront so you know exactly what you are paying for. Get a free estimate and have a developer matched to your Igual project within 24 hours. No obligation to hire.